Getting smart with mobile marketing

In the last few days, at a ‘Mobile Engage’ conference in London, retail giant eBay announced that it is placing mobile at the core of its future strategy, including the launch of a “sofa shopping” trial. According to its European marketing chief a third of all eBay sales have a mobile element and eBay forecasts processing $20bn in mobile transactions next year!

48% of tablet owners and 43% of mobile owners told eBay that they ‘showroom’ (i.e. go into a store to look at a product, compare prices on their phones and then buy elsewhere). This kind of research is invaluable to any size of business – and yet a report published in January 2013 found that only 57% of the top 100 brands now have a mobile-optimised site.

We’re all taking notice of the fact that it’s no longer enough to have a great looking website. Having a mobile site that loads quickly and is clear and easy to navigate on touch-screens is vital for any business that wants to connect with customers at all times of the day; whether they are on the train, on the sofa or on top of a mountain!

 

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