Fluent Ginger

Blue Marmoset

Fluent Ginger often provides small businesses with cost effective entry level brand development, positioning and a corporate collateral package. Blue Marmoset was one such challenge. We needed to position Blue Marmoset as a strong start-up that could compete with established competitors. We therefore created a robust, individual brand that could hold its own. The logo was articulated in a strong turquoise and purple palette with an accompanying quirky graphic. This helped Blue Marmoset’s slightly leftfield positioning stand out from the sometimes staid, corporate competition.